Globalization: It’s Not Just Wages
Parts suppliers play a big role in determining where new factories are built.
By LOUIS UCHITELLE
BENTON HARBOR, Mich. - Who is the biggest exporter of German-made washing machines to the United States? Not Miele or Bosch-Siemens, or any other German manufacturer. It is the American appliance maker, Whirlpool, the company proudly reports.
Never mind the higher labor cost - $32 an hour, including benefits, versus $23 in the United States. The necessary technology existed in Germany when Whirlpool decided to sell front-loading washers to Americans. So did a trained work force and a Whirlpool factory already making a European version of the front loader.
“We were able to expand the capacity in Germany at a very incremental investment,” said Jeff M. Fettig, Whirlpool’s chairman and chief executive. “It was the fastest way to the American market.”
Globalization is often viewed as a rootless process of constantly moving jobs to low-wage countries. But the issue is more complex, as illustrated by Whirlpool’s worldwide operations. What attracts Mr. Fettig and other chief executives is a relatively new form of globalization that emphasizes first-rate centers of production and design in various countries - including the United States.
Whirlpool’s global network, a work in progress, includes microwave ovens engineered in Sweden and made in China for American consumers; stoves designed in America and made in Tulsa, Okla., for American consumers; refrigerators assembled in Brazil and exported to Europe; and top-loading washers made at a sprawling factory in Clyde, Ohio, for American consumers, although some are sold in Mexico.
“The really sophisticated multinationals,” said Diana Farrell, director of the Global Institute at McKinsey & Company, the management consulting firm, “are taking advantage of the different locations in their global networks without worrying about whether they also sell in the countries where they produce.”
The advantage of Whirlpool’s approach to globalization is that it allows the company to put the earnings of overseas affiliates to their best use anywhere in the world, Ms. Farrell argues. The larger consequence, she adds, is that parent companies “invest in new technologies and business opportunities that will eventually create new jobs at home and abroad.”
At the moment, the job growth and the expansion are mainly abroad. As its turns out, more than 40 percent of the nation’s imports are from the overseas subsidiaries of American companies, contributing to the lopsided trade deficit%

